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Outputs (103)

Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt (2017)
Thesis
Wahieb, R. Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt. (Thesis). University of Salford

A thorough look towards the use of social media reveals a strong potential to its role as a marketing tool. This study examines the barriers to the adoption of SMM by retailers of electronics and home appliances in Egypt. Despite the long stream o... Read More about Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt.

Data analytics enhanced component volatility model (2017)
Journal Article
Yao, Y., Zhai, J., Cao, Y., Ding, X., Liu, J., & Luo, Y. (2017). Data analytics enhanced component volatility model. Expert systems with applications, 84, 232-241. https://doi.org/10.1016/j.eswa.2017.05.025

Volatility modelling and forecasting have attracted many attentions in both finance and computation areas. Recent advances in machine learning allow us to construct complex models on volatility forecasting. However, the machine learning algorithms ha... Read More about Data analytics enhanced component volatility model.

The application of Facebook to crisis communication management : a case study of Malaysia airlines (2017)
Thesis
Adebayo, O. The application of Facebook to crisis communication management : a case study of Malaysia airlines. (Thesis). University of Salford

Our world is being jolted more increasingly by news of crisis and chaos happening globally; from natural disasters to man-made catastrophes, political revolutions and terrorism to economic woes and corporate crisis all making the headlines. Technolog... Read More about The application of Facebook to crisis communication management : a case study of Malaysia airlines.

How liquid are banks : some evidence from the United Kingdom (2017)
Journal Article
Yan, M., Zhang, D., Hall, M., & Turner, P. (2017). How liquid are banks : some evidence from the United Kingdom. Journal of Banking Regulation, 18(2), 163-179. https://doi.org/10.1057/jbr.2016.3

This paper uses quantitative balance sheet liquidity analysis, based upon modified versions of the BCBS 1 and Moody’s 2 models, to provide indicators which would alarm the UK banks’ short and long-term liquidity positions respectively. These informat... Read More about How liquid are banks : some evidence from the United Kingdom.

Compulsive buying behaviour : re-evaluating its dimensions and screening (2017)
Journal Article
Maccarrone-Eaglen, A., & Schofield, P. (2017). Compulsive buying behaviour : re-evaluating its dimensions and screening. Journal of Consumer Behaviour, 16(5), 463-473. https://doi.org/10.1002/cb.1652

Despite the significant research in the consumer behavior literature on compulsive buying behavior (CBB), there is still no general agreement about the dimensionality or diagnostic screening of the disorder. Previous studies have identified two princ... Read More about Compulsive buying behaviour : re-evaluating its dimensions and screening.

A study of postponed replacement in a delay time model (2017)
Journal Article
Berrade, M., Scarf, P., & Cavalcante, C. (2017). A study of postponed replacement in a delay time model. Reliability Engineering and System Safety, 168, 70-79. https://doi.org/10.1016/j.ress.2017.04.006

We develop a delay time model for a one component system with postponed replacement to analyze situations in which maintenance might not be executed immediately upon discovery of a defect in the system. Reasons for postponement are numerous: to avoid... Read More about A study of postponed replacement in a delay time model.

Integrating identity, strategy and communications for trust, loyalty and commitment (2017)
Journal Article
Foroudi, P., Suraksha, G., Kitchen, P., Melewar, T., & Foroudi, M. (2017). Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51(3), 572-604. https://doi.org/10.1108/EJM-08-2015-0616

Purpose – This paper operationalizes and juxtaposes variables related to identity, strategy and communications and then examines the impact of such integration on organizational stakeholders’ trust, loyalty and commitment by employing commitment/tr... Read More about Integrating identity, strategy and communications for trust, loyalty and commitment.

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale (2017)
Journal Article
communication by taking a broad organisational approach : the firm-wide IMC scale. European Journal of Marketing, 51(3), 692-718. https://doi.org/10.1108/EJM-08-2015-0587

Purpose – The purpose of this research is twofold: first, to conceptualise integrated marketing communication (IMC) by adopting a more inclusive and broader organisational perspective, and second, to empirically develop and validate a new measureme... Read More about Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale.

The role of explicit and tacit knowledge in purchasing and supply management (PSM) today and in future (2017)
Presentation / Conference
Bals, L., Kelly, S., Schulze, H., & Stek, K. (2017, April). The role of explicit and tacit knowledge in purchasing and supply management (PSM) today and in future. Presented at 26th Annual IPSERA Conference 2017, Budapest, Hungary

While research has shed considerable light on the organizational-level maturity of PSM organizations, the individual competencies of PSM, especially in light of current developments in the workplace such as digitization, have received relatively less... Read More about The role of explicit and tacit knowledge in purchasing and supply management (PSM) today and in future.