Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt
(2017)
Thesis
Wahieb, R. Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt. (Thesis). University of Salford
A thorough look towards the use of social media reveals a strong potential to its role as a marketing tool. This study examines the barriers to the adoption of SMM by retailers of electronics and home appliances in Egypt. Despite the long stream o... Read More about Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt.