Can we design a better advertisement for a SCM job than the AI? An experimental study

Klézl, Vojtěch; Kelly, Stephen; Vašek, Jan; Rezvani, Zeinab; Farashah, Ali

Abstract

This article aims to contribute to the very current discussion on the Artificial Intelligence (AI)-powered tools in practice by conducting an experiment on overall usability of an AI generated job advertisement compared to a “real” advertisement from a job portal, and an “ideal” job advertisement written by purchasing and supply management experts. The preliminary results are encouraging for the AI – there are no significant differences in job pursuit intention, job appeal, job fit and ad informativeness across the three advertisements, and in fact the AI-generated advertisement performed better in all aspects, albeit not significantly.

Citation

Klézl, V., Kelly, S., Vašek, J., Rezvani, Z., & Farashah, A. (2023, April). Can we design a better advertisement for a SCM job than the AI? An experimental study. Paper presented at 32nd Annual International Purchasing and Supply Education and Research Association Conference, Barcelona

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: 32nd Annual International Purchasing and Supply Education and Research Association Conference
• Conference Location: Barcelona
• Start Date: Apr 3, 2023
• End Date: Apr 5, 2023
• Deposit Date: Jun 23, 2023
• Publisher URL: https://ipsera.com/event-4853474