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Decoy, dazzle, deny: how some businesses communicate around controversial issues

O'Dochartaigh, Aideen; Marshall, Donna; Rehme, Jakob; Kelly, Stephen; Boojihawon, Roshan; Chicksand, Daniel

Authors

Aideen O'Dochartaigh

Donna Marshall

Jakob Rehme

Roshan Boojihawon

Daniel Chicksand



Abstract

Research has identified seven distinct strategies used by companies in controversial industries to communicate on controversial issues

Online Publication Date Oct 8, 2024
Publication Date Oct 8, 2024
Deposit Date Oct 8, 2024
Related Public URLs https://www.rte.ie/brainstorm/2024/1008/1474028-companies-controversial-sectors-communication-corporate-social-responsibility/