Can we design a better advertisement for a SCM job than the AI? An experimental study
(2023)
Presentation / Conference
Klézl, V., Kelly, S., Vašek, J., Rezvani, Z., & Farashah, A. (2023, April). Can we design a better advertisement for a SCM job than the AI? An experimental study. Paper presented at 32nd Annual International Purchasing and Supply Education and Research Association Conference, Barcelona
This article aims to contribute to the very current discussion on the Artificial Intelligence (AI)-powered tools in practice by conducting an experiment on overall usability of an AI generated job advertisement compared to a “real” advertisement from... Read More about Can we design a better advertisement for a SCM job than the AI? An experimental study.