Negativists, enthusiasts and others: a typology of players in free-to-play games
(2022)
Journal Article
Klézl, V., & Kelly, S. (2022). Negativists, enthusiasts and others: a typology of players in free-to-play games. Multimedia Tools and Applications, 82(5), 7939-7960. https://doi.org/10.1007/s11042-022-13647-9
Purpose – The purpose of this paper is to develop a novel multidimensional typology of free-to-play
gamers, based on the theory of consumption values and to test whether these types of gamers differ in
their premium content consumer purchasing beha...
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