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All Outputs (11)

Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective (2022)
Thesis
Jida, N. Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective. (Thesis). University of Salford

Recently, there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centri... Read More about Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective.

A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs) (2020)
Thesis
Yusup, N. A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs). (Thesis). University of Salford

To remain competitive in the ongoing rapid transformation in the industry, technology-based small firms (TBSFs) have been establishing partnerships with universities for knowledge transfer to complement their limitations in terms of knowledge, skill... Read More about A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs).

To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools (2020)
Thesis
Xu, D. To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools. (Thesis). University of Salford

According to the Higher Education Statistics Agency (HESA, 2020), In 2018-19, the amount of student enrolments domiciled from China reached 115,435, 32% of non-UK domiciled students for their first year studies come from China. Despite the trend of m... Read More about To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

Understanding how others see your organisation (2019)
Book Chapter
Kane, S. (2019). Understanding how others see your organisation. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: a results-driven approach (86-94). Oxon: Routledge

Armed with an understanding of influential external changes, knowledge of the value created by these changes and an awareness of what competitors are doing in response, the spotlight now turns internally to understanding your own organisation in the... Read More about Understanding how others see your organisation.

Managing your human resources : sequential-tasking and maker time (2019)
Book Chapter
Lord, J., & Fenton, A. (2019). Managing your human resources : sequential-tasking and maker time. In A. Fenton, M. Griffiths, & G. Fletcher (Eds.), Strategic Digital Transformation: a results-driven approach (157-164). Oxon: Routledge

This chapter focuses on the human resource issues faced in the “always on” VUCA (Volatile, Uncertain, Complex and Ambiguous) world. With all of the benefits and flexibility of mobile digital working and data-driven management, this can also have nega... Read More about Managing your human resources : sequential-tasking and maker time.

SPARC 2019 Fake news & home truths : Salford postgraduate annual research conference book of abstracts (2019)
Book
Aarons, T., Abduljawad, S. A. S., Aboelkheir, A., Addis, M. C., Adeboye, O., Adeniyi, I. A., …Yusup, N. H. (2019). E. M. Barnes, D. Greensmith, M. Griffiths, U. Hurley, T. Ireland, C. Starbuck, …D. Whitnall (Eds.), SPARC 2019 Fake news & home truths : Salford postgraduate annual research conference book of abstracts. Salford, UK: University of Salford

Welcome to the Book of Abstracts for the 2019 SPARC conference. This year we not only celebrate the work of our PGRs but also our first ever Doctoral School Best Supervisor awards, which makes this year’s conference extra special. Once again we have... Read More about SPARC 2019 Fake news & home truths : Salford postgraduate annual research conference book of abstracts.

Skeuomorphic reassurance : personhood and dementia (2016)
Presentation / Conference
Kreps, D., Burmeister, O., & Blaynee, J. (2016, September). Skeuomorphic reassurance : personhood and dementia. Presented at 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Proceedings, Salford, UK

This paper introduces the concept of ‘skeomorphic reassurance’ as a guiding principle for human interfaces in technological development and design, particularly for older people and people with dementia (PwD). Skeuomorphs exhibit decorative design el... Read More about Skeuomorphic reassurance : personhood and dementia.

Investigating cybercriminals in Nigeria : a comparative study
Thesis
Bello, M. (in press). Investigating cybercriminals in Nigeria : a comparative study. (Thesis). University of Salford

The evolution of the Internet amidst a rapidly growing global economy has created a completely new environment in which traditional crime prospers. Equally the convergence of computing and communication has changed the way we live, communicate and co... Read More about Investigating cybercriminals in Nigeria : a comparative study.