Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG
(2015)
Presentation / Conference
Fenton, A. (2015, December). Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG. Presented at UKAIS & British Academy of Management E-business and E-government SIG, Newcastle University
This research focuses on a new era for Salford City Football Club (SCFC). SCFC currently sit in the 8th tier of English football and have been taken over by ex-Manchester United players the ‘class of ‘92’. The new era heralds an unusual case of a no... Read More about Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG.