Past of the firm: The source for sustainable competitive advantage and survival?
(2008)
Presentation / Conference
Aaltonen, S., Heinze, A., Ielpa, G., Klosova, A., Papadopoulou, T., De Tommaso, D., …Zygiaris, S. (2008, November). Past of the firm: The source for sustainable competitive advantage and survival?. Presented at RENT XXV Conference - Entrepreneurial, Business and Society, Bodo, University of Nordland - Norway
Small craft sector firms are struggling to survive in an environment where large multinational companies produce similar kinds of products in higher volumes and cheaper prices. The surviving of small firms calls for creative thinking. There are man... Read More about Past of the firm: The source for sustainable competitive advantage and survival?.