The impact of social influence and third party
endorsement on online shopping in Saudi Arabia
(2015)
Journal Article
endorsement on online shopping in Saudi Arabia. Journal of internet and e-business studies, 2015, 146746. https://doi.org/10.5171/2015.146746
It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studie... Read More about The impact of social influence and third party endorsement on online shopping in Saudi Arabia.