Skip to main content

Research Repository

Advanced Search

All Outputs (12)

Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective (2022)
Thesis
Jida, N. Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective. (Thesis). University of Salford

Recently, there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centri... Read More about Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective.

A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs) (2020)
Thesis

To remain competitive in the ongoing rapid transformation in the industry, technology-based small firms (TBSFs) have been establishing partnerships with universities for knowledge transfer to complement their limitations in terms of knowledge, skill... Read More about A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs).

To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools (2020)
Thesis

According to the Higher Education Statistics Agency (HESA, 2020), In 2018-19, the amount of student enrolments domiciled from China reached 115,435, 32% of non-UK domiciled students for their first year studies come from China. Despite the trend of m... Read More about To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

Reimagining (2018)
Book

This book has been put together based on the University of Salford's Futures Day at The Festival of Research 2018. Colleagues, researchers and students came together to develop ideas about what the future could look and feel like? This booklet summ... Read More about Reimagining.

Investigating cybercriminals in Nigeria : a comparative study
Thesis
Bello, M. (in press). Investigating cybercriminals in Nigeria : a comparative study. (Thesis). University of Salford

The evolution of the Internet amidst a rapidly growing global economy has created a completely new environment in which traditional crime prospers. Equally the convergence of computing and communication has changed the way we live, communicate and co... Read More about Investigating cybercriminals in Nigeria : a comparative study.