All Outputs (6)

Chinese students’ decisions to undertake postgraduate study overseas (2019)
Journal Article

Purpose: This study surfaces themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities.
Design/ methodology/ approach: The study utilises a semi-structured qualitative interview me... Read More about Chinese students’ decisions to undertake postgraduate study overseas.

Political marketing : voters, political parties, candidates and elections (2016)
Journal Article

Journal editorial.

Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.

Local political marketing in the context of the conservative party (2013)
Journal Article

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.

Book review: How brands grow what marketers dont know by Byron Sharp (2013)
Journal Article

The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.