The importance of a new product development (NPD) process : getting started
(2000)
Presentation / Conference
Owens, J. D., & Davies, J. (2000, October). The importance of a new product development (NPD) process : getting started. Presented at 1st European Conference on KM, Bled School of Management, Bled, Slovenia
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear road... Read More about The importance of a new product development (NPD) process : getting started.