Analysis of a unique global public-private partnership to
promote oral health

Pine, C; Dugdill, L

Abstract

Partnerships for health promotion are between two or more partners to work co-operatively towards a set of shared health outcomes; few public-private partnerships in oral health promotion have been established. Aim: To undertake a detailed analysis of a unique global public-private partnership to promote oral health between a global company, Unilever and the Fe´deration Dentaire International (FDI), a membership organisation representing more than one million dentists worldwide. Methods: Qualitative and quantitative, including: collating and analysing a wide range of partnership documents (n = 164); reviewing film and pictorial records; undertaking structured interviews (n = 34) with people who had
a critical role in establishing and delivering the aims of the partnership, and external experts; and site visits to selected global projects active at the time of the evaluation. Results: Over 1 million people have been reached directly through their engagement with 39 projects in 36 countries; an oral health message about the benefits of twice daily tooth brushing has appeared with the authority of the FDI logo on billions of packs of Unilever Oral Care’s toothpastes worldwide; many individual members of National Dental Associations have participated in health promotion activities within their communities for the first time; some organisational challenges during the development and delivery of the partnership were recognised by both partners. Conclusions: The first phase of this unique global partnership has been successful in making
major progress towards achieving its goals; lessons learned have ensured that the next phase of the partnership has
significant potential to contribute to improving oral health globally.

• Journal Article Type: Article
• Publication Date: Jan 1, 2011
• Deposit Date: Aug 25, 2011
• Journal: International Dental Journal
• Print ISSN: 0020-6539
• Electronic ISSN: 1875-595X
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 61
• Issue: 2
• Pages: 11-21
• DOI: https://doi.org/10.1111/j.1875-595X.2011.00036.x
• Keywords: Public-private partnership, Live.Learn.Laugh., oral health promotion, global, evaluation
• Publisher URL: http://dx.doi.org/10.1111/j.1875-595X.2011.00036.x