Rebranding Learning and Teaching at the University of Salford

Power, Jess; Thomson, Calum; Whitnall, Davina

Abstract

‘Academics in higher education operate within a range of academic cultures, balancing competing priorities of teaching, research and service… …it is of paramount importance to reduce academics’ barriers to enhancing teaching quality in order for them to engage in critically reflective teaching practice.’ (Carbone et al, 2019)
‘Creating brand associations linking emotions and feelings can strengthen loyalty, increase differentiation, and drive engagement.’ (Chea, 2024)

• Digital Artefact Type: Other
• Acceptance Date: Apr 7, 2025
• Deposit Date: Jun 30, 2025
• External URL: https://journals.staffs.ac.uk/index.php/ipihe