Potential value of the ethnic pound in England and Wales
(2006)
Journal Article
Sirkeci, I. (2006). Potential value of the ethnic pound in England and Wales. https://doi.org/10.2139/ssrn.917328
Increasingly more European markets are becoming multicultural as Europe accommodates increasingly sizeable ethnic minorities. England and Wales are such examples with large ethnic minorities arguably offering valuable marketing opportunities. This pa... Read More about Potential value of the ethnic pound in England and Wales.