Digital innovation in sport – barriers and opportunities for branded fitness apps for fans
(2021)
Book Chapter
Fenton, A., Parry, K., Chadwick, S., Guimarães, G., & Aeron, V. (2022). Digital innovation in sport – barriers and opportunities for branded fitness apps for fans. In V. Ratten (Ed.), Entrepreneurial innovation : strategy and competition aspects (25-42). Springer. https://doi.org/10.1007/978-981-16-4795-6_3
The COVID-19 pandemic is challenging the growth and future of businesses globally and technological innovation, via digital means, has been identified as a key factor for brands to survive the pandemic. However, whilst the majority of decision-makers... Read More about Digital innovation in sport – barriers and opportunities for branded fitness apps for fans.