Prof Marie Griffiths' Outputs (4)

A framework of routines and capabilities that support capacity raising and development of innovative products and services within the digital business sector: exploring seen and obscure dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory (2022)
Thesis
dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory. (Thesis). University of Salford

Digital Health Technologies (2022)
Book Chapter
Griffiths, M., Scragg, B., Stein-Hodgins, J. R., & Ure, C. (2022). Digital Health Technologies. In Digital Mammography a Holistic Approach (165-175). (second). Springer. https://doi.org/10.1007/978-3-031-10898-3_15

Learning Objectives
• Recognise and understand the digital
health and social media landscape for
practitioners
• Recognise the appropriateness of the
different platforms/social media for
health promotion in breast screening
• Understand how so... Read More about Digital Health Technologies.

Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective (2022)
Thesis
Jida, N. Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective. (Thesis). University of Salford

Recently, there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centri... Read More about Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective.

Researching Information Systems and Computing (2022)
Book
Oates, B., Griffiths, M., & McLean, R. (2022). Researching Information Systems and Computing. (2nd). London: Sage Publications Ltd

Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes sen... Read More about Researching Information Systems and Computing.