‘Launching’ a new nation: The unfolding brand of South Sudan

Harengel, P; Gbadamosi, A

Abstract

In June 2011 South Sudan joined the United Nations as a new state, marking the final stage of years of struggle for independence. Its secession is witness to the potential of regions with no historic claims of statehood to achieve independence. This unique situation gives researchers the opportunity to explore how the brand of a nation comes into existence. This article traces how the brand of a new nation has unfolded in the case of South Sudan and analyzes how that brand was written into existence by international news media. This exploratory case study approach is based on inductive content analysis research processes founded on grounded theory. The research brings new insights to research of nation brands in their very early stages.

Citation

Harengel, P., & Gbadamosi, A. ‘Launching’ a new nation: The unfolding brand of South Sudan. Place Branding and Public Diplomacy, 10(1), 35-54. https://doi.org/10.1057/pb.2013.12

• Journal Article Type: Article
• Deposit Date: May 2, 2014
• Journal: Journal of Place Branding and Public Diplomacy
• Print ISSN: 1751-8040
• Publisher: Palgrave Macmillan
• Peer Reviewed: Peer Reviewed
• Volume: 10
• Issue: 1
• Pages: 35-54
• DOI: https://doi.org/10.1057/pb.2013.12
• Publisher URL: http://dx.doi.org/10.1057/pb.2013.12