The study of political marketing at a local level :
conceptual foundations and research directions
(2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France
Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local pol...
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conceptual foundations and research directions.