Evaluating the effects of game design on lotto sales: a case study from Spain
(2010)
Journal Article
Forrest, D., Perez, L., & Baker, R. (2010). Evaluating the effects of game design on lotto sales: a case study from Spain. The journal of gambling business and economics (Print), 4(2), 1-19
In February, 2005 the Spanish National Lottery Agency (LAE) made several modifications to the design of one of its lotto games. The entry fee was not changed but the familiar 6/49 format was replaced by 5/54 + 1/10. This considerably lengthened the o... Read More about Evaluating the effects of game design on lotto sales: a case study from Spain.