Introduction
Book Chapter
Darlington, R. Introduction. In Syndicalism and the Transition to Communism: An International Comparative Analysis (1-13). Aldershot: Ashgate
All Outputs (208)
Practically critical: Making the critical approach more useful
Book Chapter
Basden, A. Practically critical: Making the critical approach more useful. In C. Brooke (Ed.), Critical management perspectives on information systems (41-68). Elsevier
Software agent systems for supporting student team project working
Book Chapter
Whatley, J. Software agent systems for supporting student team project working. In Intelligent and Adaptive Learning Systems: Technology Enhanced Support for Learners and Teachers. IGI Global
Theoretical aspects of services marketing
Book Chapter
Rembielak-Vitchev, G., & Rutkowska, M. Theoretical aspects of services marketing. In Hradecká Ekonomicke Dny 2008 (123-127). Hradec Králové, Czech Republic: Univerzita Hradec Králové
Relationship marketing and its importance in the contemporary marketing management
Book Chapter
Rembielak-Vitchev, G. Relationship marketing and its importance in the contemporary marketing management. In Hradecké Ekonomické Dny 2009 (Hradec Economic Day 2009) (349-355). Hradec Králové, Czech Republic: Univerzita Hradec KrálovéIn the paper the issue of modern marketing has been discussed, starting from the idea of
traditional marketing concepts, such as: production orientation, product orientation, and
sales orientation, and proceeding to the relationship marketing appro... Read More about Relationship marketing and its importance in the contemporary marketing management.
Attaining organisational innovations: better smart than fast
Book Chapter
Baloh, P., & Burke, M. Attaining organisational innovations: better smart than fast. In T. McMaster, D. Wastell, E. Ferneley, & J. DeGross (Eds.), Organisational dynamics of technology-based innovation: diversifying the research agenda (451-456). Boston: Springer. https://doi.org/10.1007/978-0-387-72804-9Is never-ending innovation really the key to the ultimate success? Reading marketing and technological innovation literature, it is easy to get the impression that businesses today cannot survive without the continuously innovating processes and tech... Read More about Attaining organisational innovations: better smart than fast.
Organisational excellence: towards new views of culture
Book Chapter
Burke, M. Organisational excellence: towards new views of culture. In S. Cisek (Ed.), Business, changes and communism. Idea Group Inc (IGI) Publishing
Cultural issues, organisations and information fulfillment: an exploration towards improved knowledge management relationships
Book Chapter
Burke, M. Cultural issues, organisations and information fulfillment: an exploration towards improved knowledge management relationships. In J. Kociatkiewicz, & D. Jemielniak (Eds.), Handbook of research on knowledge-intensive management (348-362). Idea Group Inc (IGI) Publishing