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All Outputs (208)

Introduction
Book Chapter
Darlington, R. Introduction. In Syndicalism and the Transition to Communism: An International Comparative Analysis (1-13). Aldershot: Ashgate

Theoretical aspects of services marketing
Book Chapter
Rembielak-Vitchev, G., & Rutkowska, M. Theoretical aspects of services marketing. In Hradecká Ekonomicke Dny 2008 (123-127). Hradec Králové, Czech Republic: Univerzita Hradec Králové

Relationship marketing and its importance in the contemporary marketing management
Book Chapter
Rembielak-Vitchev, G. Relationship marketing and its importance in the contemporary marketing management. In Hradecké Ekonomické Dny 2009 (Hradec Economic Day 2009) (349-355). Hradec Králové, Czech Republic: Univerzita Hradec Králové

In the paper the issue of modern marketing has been discussed, starting from the idea of
traditional marketing concepts, such as: production orientation, product orientation, and
sales orientation, and proceeding to the relationship marketing appro... Read More about Relationship marketing and its importance in the contemporary marketing management.

Attaining organisational innovations: better smart than fast
Book Chapter
Baloh, P., & Burke, M. Attaining organisational innovations: better smart than fast. In T. McMaster, D. Wastell, E. Ferneley, & J. DeGross (Eds.), Organisational dynamics of technology-based innovation: diversifying the research agenda (451-456). Boston: Springer. https://doi.org/10.1007/978-0-387-72804-9

Is never-ending innovation really the key to the ultimate success? Reading marketing and technological innovation literature, it is easy to get the impression that businesses today cannot survive without the continuously innovating processes and tech... Read More about Attaining organisational innovations: better smart than fast.