The effects of subjective norm on the intention to use social media networks : an exploratory study using PLS-SEM and machine learning approach
(2021)
Journal Article
Al Kurdi, B., Alshurideh, M., Nuseir, M., Aburayya, A., & Salloum, S. The effects of subjective norm on the intention to use social media networks : an exploratory study using PLS-SEM and machine learning approach. Advances in Intelligent Systems and Computing, 581-592. https://doi.org/10.1007/978-3-030-69717-4_55
Several research has been conducted on social media application's acceptance, but factors that impact educational purposes are completely ignored in this research. Therefore, the research has been conducted with the purpose of developing a conceptual... Read More about The effects of subjective norm on the intention to use social media networks : an exploratory study using PLS-SEM and machine learning approach.