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Prof Alan Williams' Outputs (1)

Chinese Joint Ventures & Implications for Design Management (2002)
Journal Article
Williams, A., & Zhang, X. (2002). Chinese Joint Ventures & Implications for Design Management. International journal of new product development & innovation management, 4(3), 213-230

Many Western and East Asian countries have found a 'haven' in China for those manufacturing industries losing their competitive edge. However, many western firms have lost millions trying to make in-roads into the sector. An increasingly confident br... Read More about Chinese Joint Ventures & Implications for Design Management.