Web mediated market interactions and enterprise software
(2008)
Journal Article
Avila-Porro, D., Light, B., & McLean, R. (2008). Web mediated market interactions and enterprise software
With increased consolidation and a few large vendors dominating the market, how can software vendors distinguish themselves in order to maintain profitability and gain market share? Increasingly customers are becoming more proactive in selecting a ve... Read More about Web mediated market interactions and enterprise software.