All Outputs (22)

Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector (2022)
Thesis
Zhang, M. Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector. (Thesis). University of Salford

The thesis considers challenges in sustainability marketing in the fast fashion sector. This is in light of discourse by some commentators in relation to perceived unsustainable brand image and misinterpretation in communications between consumers an... Read More about Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector.

Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective (2020)
Thesis
Christopoulos, C. Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective. (Thesis). University of Salford

In the recent past, there has been an increasing interest in the topic of personal values and their influence on end-users’ behaviour in the context of both commercial and political environment. However, there has been little research aimed at linkin... Read More about Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective.

Chinese students’ decisions to undertake postgraduate study overseas (2019)
Journal Article
Zhu, L., & Reeves, P. (2019). Chinese students’ decisions to undertake postgraduate study overseas. International Journal of Educational Management, 33(5), 999-1011. https://doi.org/10.1108/IJEM-11-2017-0339

Purpose: This study surfaces themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities. Design/ methodology/ approach: The study utilises a semi-structured qualitative interview me... Read More about Chinese students’ decisions to undertake postgraduate study overseas.

Understanding how political parties manage their volunteers in the political marketing process (2018)
Presentation / Conference
Reeves, P. (2018, July). Understanding how political parties manage their volunteers in the political marketing process. Presented at Academy of Marketing Conference, University of Stirling, UK

Political marketing and the future of the Labour Party : presentations to Political Studies Association Political Marketing Group Meeting, University of Salford, 20th October 2017 (2017)
Other
Reeves, P. (2017). Political marketing and the future of the Labour Party : presentations to Political Studies Association Political Marketing Group Meeting, University of Salford, 20th October 2017

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Political marketing : voters, political parties, candidates and elections (2016)
Journal Article
Reeves, P. (2016). Political marketing : voters, political parties, candidates and elections. Journal of Customer Behaviour, 15(3), 213-216. https://doi.org/10.1362/147539216X14715139269897

Journal editorial.

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference
a third way ontological and epistemological approach. Presented at Presentation to International Marketing and Services Management Academic Unit, Salford Business School

Chinese students' postgraduate education choices in China : an exploratory study of their key influences (2015)
Presentation / Conference
Zhu, L., & Reeves, P. (2015, September). Chinese students' postgraduate education choices in China : an exploratory study of their key influences. Presented at British Academy of Management Conference 2015, Portsmouth

Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.

Local political marketing in the context of the conservative party (2013)
Journal Article
Reeves, P. (2013). Local political marketing in the context of the conservative party. Journal of Nonprofit and Public Sector Marketing, 25(2), 127-163. https://doi.org/10.1080/10495142.2013.760990

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.

Book review: How brands grow what marketers dont know by Byron Sharp (2013)
Journal Article
by Byron Sharp. Journal of Marketing Management, 29(13/14), 1644-1647

The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The utilisation of language in political marketing theory and practice
Presentation / Conference
theory and practice. Presented at Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, Leeds

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Political parties and political marketing ‘strategies’
Presentation / Conference
Reeves, P. Political parties and political marketing ‘strategies’. Presented at British Academy of Management Conference 2009, Brighton UK,

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Destination branding analytical study applied to Sultanate of Oman as a tourism destination
Thesis
Mansour, F. (in press). Destination branding analytical study applied to Sultanate of Oman as a tourism destination. (Thesis). University of Salford

The aim of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism pro... Read More about Destination branding analytical study applied to Sultanate of Oman as a tourism destination.

Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.

Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education
Thesis
Zhu, L. Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education. (Thesis). University of Salford

This thesis aims to examine the country of origin effects on service evaluation by investigating Chinese students’ evaluation of British higher education. How Chinese students evaluated Chinese higher education and other international higher educatio... Read More about Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education.