Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators
(2004)
Journal Article
Conway, A., & Whitelock, J. (2004). Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 320-334. https://doi.org/10.1002/nvsm.257
This paper reports on the findings of research into the perceived relationships between publicly funded theatres and their key funders/regulators. This is part of a wider study into whether successful publicly funded arts organisations are more likel... Read More about Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators.