L’amour de l’impossible : advertising and translation
(2011)
Journal Article
Sanchez, M. (2011). L’amour de l’impossible : advertising and translation. Forum (Korean Society of Conference Interpretation, École supérieure d'interprètes et de traducteurs), 9(2), 233-254. https://doi.org/10.1075/forum.9.2.11san
The translation of advertisements, in a strict sense, is rarely possible. Linguistic and cultural considerations make the translation of standard texts difficult enough: whether at word level, sentence level or text level translators constantly enco... Read More about L’amour de l’impossible : advertising and translation.