Modelling the new product development process : the value of a product development process model approach, as a means for business survival in the twenty-first century
(2009)
Book Chapter
Owens, J. D. (2009). Modelling the new product development process : the value of a product development process model approach, as a means for business survival in the twenty-first century. In D. Jemielniak, & J. Kociatkiewics (Eds.), Handbook of Research on Knowledge Intensive Organisations (208-227). IGI Global. https://doi.org/10.4018/978-1-60566-176-6.ch013
Success in new product development (NPD) can be considered a general aim for any company wishing to survive in the twenty-first century. It has been found that positive effects can result from the existence of formal ‘blueprints’ and ‘roadmaps’ of t... Read More about Modelling the new product development process : the value of a product development process model approach, as a means for business survival in the twenty-first century.