Place branding's role in sustainable development
(2011)
Journal Article
Maheshwari, V., Vandewalle, I., & Bamber, D. (2011). Place branding's role in sustainable development. Journal of Place Management and Development, 4(2), 198-213. https://doi.org/10.1108/17538331111153188
Purpose
The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the p...
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