Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd (2018)
Journal Article
Heinze, A., Griffiths, M., Fenton, A., & Fletcher, G. (2018). Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd. Global Business and Organizational Excellence, 37(4), 6-13. https://doi.org/10.1002/joe.21859

To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and proce... Read More about Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.

Modelling inspection and replacement quality for a protection system (2018)
Journal Article
Alberti, A., Cavalcante, C., Scarf, P., & Silva, A. (2018). Modelling inspection and replacement quality for a protection system. Reliability Engineering and System Safety, 176, 145-153. https://doi.org/10.1016/j.ress.2018.04.002

An inspection and replacement policy for a protection system is described by a mathematical model that incorporates multiple aspects of maintenance quality. A three-state component failure model is assumed, with a defective state preceding failure. T... Read More about Modelling inspection and replacement quality for a protection system.

Conditional inspection and maintenance of a system with two interacting components (2018)
Journal Article
Berrade, M., Scarf, P., & Cavalcante, C. (2018). Conditional inspection and maintenance of a system with two interacting components. European Journal of Operational Research, 268(2), 533-544. https://doi.org/10.1016/j.ejor.2018.01.042

In this paper we consider the inspection and maintenance of a two-component system with stochastic dependence. A failure of component 1 may induce the defective state in component 2 which in turn leads to its failure. A failure of component 1 and a d... Read More about Conditional inspection and maintenance of a system with two interacting components.

A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process (2018)
Book Chapter
Owens, J., & Atherton, A. (2018). A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process. In K. Kumar, & J. Paulo Davim (Eds.), Design and Optimization of Mechanical Engineering Products (1-23). IGI Global. https://doi.org/10.4018/978-1-5225-3401-3

Globally, new products are launched almost every day. They are developed to provide solutions to common or specialised problems; to enrich our lifestyle; to release us from mundane and monotonous jobs; to give reliable alternatives to old solutions;... Read More about A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process.

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking (2018)
Journal Article
Proctor, T., & Kitchen, P. (2019). Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking. Journal of Strategic Marketing, 27(5), 373-387. https://doi.org/10.1080/0965254x.2018.1430059

The paper examines the use of advertising and celebrity endorsement in promoting wristwatches from the beginning of the 20th century up until today. It shows a progression from simple informational advertisements stressing the technical, aesthetic an... Read More about Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking.

E-commerce and entrepreneurship in SMEs : the case of myBot (2018)
Journal Article
Shemi, A., & Procter, C. (2018). E-commerce and entrepreneurship in SMEs : the case of myBot. Journal of Small Business and Enterprise Development, 25(3), 501-520. https://doi.org/10.1108/JSBED-03-2017-0088

Purpose: The adoption of e-commerce in Small and Medium enterprises (SMEs) is a much-researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMN) such as Facebook has revolutionised the e-co... Read More about E-commerce and entrepreneurship in SMEs : the case of myBot.