All Outputs (29)

Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector (2022)
Thesis
Zhang, M. Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector. (Thesis). University of Salford

The thesis considers challenges in sustainability marketing in the fast fashion sector. This is in light of discourse by some commentators in relation to perceived unsustainable brand image and misinterpretation in communications between consumers an... Read More about Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector.

Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective (2020)
Thesis
Christopoulos, C. Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective. (Thesis). University of Salford

In the recent past, there has been an increasing interest in the topic of personal values and their influence on end-users’ behaviour in the context of both commercial and political environment. However, there has been little research aimed at linkin... Read More about Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective.

The Liberal Democrat Brand: Positioning to Challenge Labour? (2019)
Presentation / Conference
Reeves, P. (2019, November). The Liberal Democrat Brand: Positioning to Challenge Labour?. Presented at 3rd Political Studies Association Political Marketing Group Meeting ‘Marketing Liberalism in an age of Populism’, Bournemouth University, UK

Chinese students’ decisions to undertake postgraduate study overseas (2019)
Journal Article
Zhu, L., & Reeves, P. (2019). Chinese students’ decisions to undertake postgraduate study overseas. International Journal of Educational Management, 33(5), 999-1011. https://doi.org/10.1108/IJEM-11-2017-0339

Purpose: This study surfaces themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities. Design/ methodology/ approach: The study utilises a semi-structured qualitative interview me... Read More about Chinese students’ decisions to undertake postgraduate study overseas.

Brexit leave voters: Three potential voter segments for the Conservative Party? (2018)
Presentation / Conference
Reeves, P. (2018, December). Brexit leave voters: Three potential voter segments for the Conservative Party?. Presented at Conservatives and Strategic Communication Conference, Edge Hill University

Understanding how political parties manage their volunteers in the political marketing process (2018)
Conference Proceeding
Reeves, P. (2018). Understanding how political parties manage their volunteers in the political marketing process.

Understanding how political parties manage their volunteers in the political marketing process (2018)
Presentation / Conference
Reeves, P. (2018, July). Understanding how political parties manage their volunteers in the political marketing process. Presented at Academy of Marketing Conference, University of Stirling, UK

Political marketing and the future of the Labour Party : presentations to Political Studies Association Political Marketing Group Meeting, University of Salford, 20th October 2017 (2017)
Other
Reeves, P. (2017). Political marketing and the future of the Labour Party : presentations to Political Studies Association Political Marketing Group Meeting, University of Salford, 20th October 2017

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Challenges in Brand Resourcing Through People Inside International Organisations (2016)
Presentation / Conference
Reeves, P. (2016, December). Challenges in Brand Resourcing Through People Inside International Organisations. Presented at 1st Annual International Marketing Conference : “Contemporary Issues in International Marketing”,, University of Salford

“Understanding Chinese students postgraduate choices of universities” (2016)
Presentation / Conference
Reeves, P., & Lei, Z. (2016, November). “Understanding Chinese students postgraduate choices of universities”. Presented at ESRC Festival of Social Science,, University of Salford and Eurasia University China via Videolink

Political marketing : voters, political parties, candidates and elections (2016)
Journal Article
Reeves, P. (2016). Political marketing : voters, political parties, candidates and elections. Journal of Customer Behaviour, 15(3), 213-216. https://doi.org/10.1362/147539216X14715139269897

Journal editorial.

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference
a third way ontological and epistemological approach. Presented at Presentation to International Marketing and Services Management Academic Unit, Salford Business School

Chinese students' postgraduate education choices in China : an exploratory study of their key influences (2015)
Presentation / Conference
Zhu, L., & Reeves, P. (2015, September). Chinese students' postgraduate education choices in China : an exploratory study of their key influences. Presented at British Academy of Management Conference 2015, Portsmouth

Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.

Local political marketing in the context of the conservative party (2013)
Journal Article
Reeves, P. (2013). Local political marketing in the context of the conservative party. Journal of Nonprofit and Public Sector Marketing, 25(2), 127-163. https://doi.org/10.1080/10495142.2013.760990

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.

Book review: How brands grow what marketers dont know by Byron Sharp (2013)
Journal Article
by Byron Sharp. Journal of Marketing Management, 29(13/14), 1644-1647

Building a Political Brand: Ideology or Voter Driven Strategy (2011)
Book Chapter
Reeves, P. (2011). Building a Political Brand: Ideology or Voter Driven Strategy. . (Volume Two). SAGE Publications

The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party (2010)
Presentation / Conference
Reeves, P. (2010, June). Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party. Paper presented at 39th European Marketing Academy Conference, Copenhagen Business School