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Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector (2022)
Thesis
Zhang, M. Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector. (Thesis). University of Salford

The thesis considers challenges in sustainability marketing in the fast fashion sector. This is in light of discourse by some commentators in relation to perceived unsustainable brand image and misinterpretation in communications between consumers an... Read More about Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector.

Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective (2020)
Thesis
Christopoulos, C. Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective. (Thesis). University of Salford

In the recent past, there has been an increasing interest in the topic of personal values and their influence on end-users’ behaviour in the context of both commercial and political environment. However, there has been little research aimed at linkin... Read More about Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective.

Chinese students’ decisions to undertake postgraduate study overseas (2019)
Journal Article
Zhu, L., & Reeves, P. (2019). Chinese students’ decisions to undertake postgraduate study overseas. International Journal of Educational Management, 33(5), 999-1011. https://doi.org/10.1108/IJEM-11-2017-0339

Purpose: This study surfaces themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities. Design/ methodology/ approach: The study utilises a semi-structured qualitative interview me... Read More about Chinese students’ decisions to undertake postgraduate study overseas.

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.

Local political marketing in the context of the conservative party (2013)
Journal Article
Reeves, P. (2013). Local political marketing in the context of the conservative party. Journal of Nonprofit and Public Sector Marketing, 25(2), 127-163. https://doi.org/10.1080/10495142.2013.760990

Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.

The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

Destination branding analytical study applied to Sultanate of Oman as a tourism destination
Thesis
Mansour, F. (in press). Destination branding analytical study applied to Sultanate of Oman as a tourism destination. (Thesis). University of Salford

The aim of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism pro... Read More about Destination branding analytical study applied to Sultanate of Oman as a tourism destination.

The influence of SMS advertising on online brand equity among students in the UK
Thesis
Darabi, M. The influence of SMS advertising on online brand equity among students in the UK. (Thesis). University of Salford

With the technological improvements and new developments in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and e... Read More about The influence of SMS advertising on online brand equity among students in the UK.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference
Darabi, M., Reeves, P., & Sahadev, S. The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education
Thesis
Zhu, L. Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education. (Thesis). University of Salford

This thesis aims to examine the country of origin effects on service evaluation by investigating Chinese students’ evaluation of British higher education. How Chinese students evaluated Chinese higher education and other international higher educatio... Read More about Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education.

The utilisation of language in political marketing theory and practice
Presentation / Conference
theory and practice. Presented at Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, Leeds

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.