Skip to main content

Research Repository

Advanced Search

All Outputs (29)

Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector (2022)
Thesis
Zhang, M. Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector. (Thesis). University of Salford

The thesis considers challenges in sustainability marketing in the fast fashion sector. This is in light of discourse by some commentators in relation to perceived unsustainable brand image and misinterpretation in communications between consumers an... Read More about Consumer perceived brand authenticity and sustainable marketing in the UK fast fashion sector.

Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective (2020)
Thesis
Christopoulos, C. Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective. (Thesis). University of Salford

In the recent past, there has been an increasing interest in the topic of personal values and their influence on end-users’ behaviour in the context of both commercial and political environment. However, there has been little research aimed at linkin... Read More about Developing image based positioning strategies for retaining the political parties’ electoral bases : a new theoretical perspective.

The Liberal Democrat Brand: Positioning to Challenge Labour? (2019)
Presentation / Conference
Reeves, P. (2019, November). The Liberal Democrat Brand: Positioning to Challenge Labour?. Presented at 3rd Political Studies Association Political Marketing Group Meeting ‘Marketing Liberalism in an age of Populism’, Bournemouth University, UK

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under
development. The research purpose is to explore how effectively (with the election of Jeremy
Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.